The One Detail Every Great Listing Has (That Most Don’t)

Floor plans are not optional in my book.

They're a basic buyer need, and yet, they’re one of the most overlooked marketing tools in real estate.

I see it constantly: stunning listings, beautifully staged and photographed… but no floor plan.

And here’s the truth, buyers crave them and it’s one of the simplest (and cheapest) marketing pieces an agent can include.

Buyers want to make sure their couch fits.

They want to confirm if there’s a main-floor primary.

They want to see how the kitchen connects to the living room.

And photos and descriptions can’t always answer those questions.

A clear floor plan bridges that gap, giving buyers instant clarity and confidence.

Details like this are just one part of a strong marketing strategy. In today’s high inventory, high rate market, standing out matters more than ever.

So when you're choosing an agent, ask: Will you include a floor plan?

Because in a crowded market, it’s the small details that make a big difference.

Best,

P.S. Want to see how I’m helping sellers make their listings stand out, even in a crowded market? Simply reply to this email and I’ll show you the exact strategies I use to attract more buyers (and stronger offers).